In such a technologically advanced society, small businesses can no longer rely upon foot traffic to garner new business. In fact, there’s no way to compete with major corporations without the use of the Internet. While the majority of small business owners take advantage of professionally-designed websites and social media to interact with customers, eCommerce is truly the ultimate method for fully utilizing technology to your benefit. By using a DIY eCommerce website builder, small business owners can easily begin to see an increase in sales and their customer base without much of an increase in their financial investment.
Online sales have exponentially increased over the past few years, and studies have shown it will continue to do so. In fact, businesses can hope to nearly double their sales if properly marketed. This is due in part to global reach and to the majority of consumers appreciating the ability to access products without leaving the comfort of home. As long as your business uses a trusted platform and processor, customers will feel comfortable using your site.
Small businesses are at a disadvantage in today’s market against larger competitors. Bigger budgets and greater access to the top marketing teams translate to small businesses requiring creativity to expand their reach. By relying upon social media to bring traffic to your page, you can increase your sales platform. The addition of an eCommerce function will allow customers to purchase products, as well; as a result you’ll receive more traffic, sales and new customers. Websites make it easier to share information and with proper SEO practices, search engines will pick up information from your site and bring unexpected customers to your page. Storefronts are ideal for reaching a local market, but you’ll need an eCommerce platform to truly gain a greater customer base.